Casa Mia
Living Room
Campaigns, brands and the big ideas behind them.
Darkroom
Welcome to the darkroom. Photography is my first love, and I split my time between digital and film, always experimenting with both. My camera shelf is running out of space, and I’m not stopping.
Studio
Welcome to the studio, where my adventures become vlogs and every moment gets its own soundtrack. Music is everything to me; it’s what brings a memory back to life. Vlogs are what’s on the easel right now, but there’s plenty more in the works. Pull up a stool and stay a while.
Tasmania Vlog
Noosa Vlog
192 Hours in Oahu
Cruising around Western Australia
TypefaceCard Game Regular
Card Game
Every letter here started as a doodle on the back of a card. I kept drawing until I had a whole alphabet, wobbles and all, then turned it into a font I could actually type with.
26 capitals plus 26 lowercase makes 52 letters, which happens to be one full deck. So I called it Card Game.
- Style
- Regular
- Version
- 1.001
- Letters
- 52, one full deck
- Punctuation
- ! ? . , : ; and quotes
- Numbers
- Not dealt yet
AAA
BBB
CCC
DDD
EEE
FFF
GGG
HHH
III
JJJ
KKK
LLL
MMM
NNN
OOO
PPP
QQQ
RRR
SSS
TTT
UUU
VVV
WWW
XXX
YYY
ZZZ
aaa
bbb
ccc
ddd
eee
fff
ggg
hhh
iii
jjj
kkk
lll
mmm
nnn
ooo
ppp
qqq
rrr
sss
ttt
uuu
vvv
www
xxx
yyy
zzz
Letters and punctuation only. The numbers are still in the shuffle.
Kitchen
Pull up a chair. This is who's behind the work.
My name is Mia, I’m Peruvian but I’ve lived all around.
Traveling is my core, and adapting is my second nature. This thrill for travel has made me addicted to new experiences, and I attribute that to my creativity.
I create, express, and make to generate wonder and inspiration in others. I am active, bouncy, and a hell of an ideator.
Check out my work, my photos, and if we meet, I can tell you everything about my travels, thrills, and adventures.
Air time is like being up in the clouds for an immediate brainstorm. The best ideas are generated from long thinking, and what better place for that? If I could give you a piece of advice, never buy wifi on a plane.
Disconnect to generate, now that I’ve got you hooked
Go browse around & make sure to check out my photography!!!
Mailbox
DROP Vanilla
DROP Vanilla is a dare to try a new take on water. It was inspired by my home, Peru, where moms would add vanilla essence to water to get kids to drink more of it. I loved it growing up and later saw the gap for a drink built from that memory. From idea to execution, I created the entire project from the ground up.
Purified still or sparkling water infused with a soft vanilla aroma that feels cozy, clean, and unexpectedly refreshing. No sugar, no sweeteners, nothing loud, just a simple twist that makes “plain water” feel finished. Designed in sleek 330 mL cans for adults, DROP brings the same signature vanilla moment to every sip.
Meet Vani, the vanilla orchid behind DROP.
Inspired by the ingredient that shaped my childhood in Peru, she brings warmth, sweetness, and personality to the brand. More than a mascot, Vani turns a simple memory into something playful, modern, and memorable.
Concept work. Not affiliated with or endorsed by the brands shown.
Subway Tall Milk
This campaign won
Subway wanted to create buzz around their new Footlong Cookie. I present to you Foot Tall Milk, a classic pairing, Footlong Style. Now, Footlong Cookies finally have a glass of milk worthy of being dunked in.
Foot-Tall Milk the world’s first foot-tall drink.
If Subway has footlong cookies, they deserve a glass of milk that’s just as iconic. The concept introduces a foot-tall milk container designed specifically for dunking Subway’s footlong cookies.
By exaggerating a familiar pairing (cookies and milk) into Subway’s signature format, the idea becomes both instantly understandable and unexpectedly fun.
The campaign visualizes the product with a foot-tall milk container designed in Subway’s brand language tall, minimal, and unmistakably Subway green.
The exaggerated scale reinforces the brand’s playful tone while turning a simple snack pairing into a visual, shareable moment.
The concept could live across:
- In-store displays
- Social media activations
- Limited-time packaging
Concept work. Not affiliated with or endorsed by the brands shown.
NFL
It Starts With One
Football is everywhere, but for many new fans and young players, it can feel like a world they are supposed to already understand. The rules, traditions, and culture can make the sport feel intimidating before they ever get the chance to participate.
Our campaign was built around a simple truth: belonging begins with an invitation.
Whether it is one coach, one teammate, one parent, one player, or one moment, people rarely find their way into sports alone. It takes one connection to make the game feel personal.
It Starts With One unites the NFL’s youth wellness initiatives under a single campaign idea: one action can spark lifelong participation, confidence, and community.
Through social storytelling, player-led moments, youth activations, and community-based touchpoints, the campaign reframes the NFL as more than a sport. It becomes a space where young people and families can find belonging, build confidence, and take their first step in.
My Role
I worked on social strategy, audience research, campaign development, and creative concepting, focusing on how the NFL could connect with younger and newer audiences in a more accessible, inclusive, and emotionally relevant way.
Core Idea
Football fandom and participation begin with one connection.
Concept work. Not affiliated with or endorsed by the brands shown.
Smartwool
The Flock With Flair
Smartwool doesn’t need better socks, it needs iconic status. The brief is clear: turn Smartwool socks from a strong product into the product people think of first. By owning socks the way Timberland owns boots or Crocs owns clogs, we can reclaim category leadership, connect with younger audiences, and make merino-powered performance culturally relevant.
Our job is to elevate socks from accessory to symbol.
The big idea:
Flock With Flair brings merino to life by transforming sheep into the stars of the Smartwool story. We partner with local farms to safely doodle sheep with bold sock-inspired patterns, using their wool as the canvas for every unique design. Each sheep gets its own name, personality, and storyline, turning the flock into a cast of lovable characters who show just how epic, versatile, and full of flair merino wool really is.
Manifesto:
Your socks had a life before you;
and, within the grassy high country pastures of New Zealand, your next pair awaits.
Concept work. Not affiliated with or endorsed by the brands shown.
Pillars
No One Climbs Alone
Pillars is an out of home campaign designed around one simple truth: personal growth is easier when you don’t do it alone. While most productivity apps emphasize individual discipline, Pillars turns progress into a shared experience by encouraging friends to support each other through goals, challenges, and accountability.
The campaign is designed primarily for print and outdoor placements in active, health-focused cities like Austin, Denver, and Los Angeles. Posters would appear in coffee shops, near gyms, on campus boards, and in walkable neighborhoods where young people gather around fitness and personal growth.
The visuals also extend naturally to social media, encouraging people to join and create community to achieve goals. Sometimes a small hurdle can look big to someone without support.
Concept work. Not affiliated with or endorsed by the brands shown.
Bar-S
Have Inexpensive Taste
Bar-S is the #1 best-selling hot dog brand in America, yet its low price often causes it to be culturally underestimated.
This campaign reframes affordability as confidence. Built on the insight that Gen Z knows what’s up, today isn’t about spending more; it’s about knowing better. “Have Inexpensive Taste” celebrates those who choose value without sacrificing style or flavor.
Through fashion-inspired visuals, bold headlines, and social-first activations like #HotPeopleEatHotDogs.
A Bar-S hot dog cart will show up on major award-show red carpets, the campaign turns a humble 99¢ hot dog into a symbol of smart taste and cultural confidence.
Concept work. Not affiliated with or endorsed by the brands shown.
SEE-HEAR-KEEP-PASS ON
A reflection card deck that combines original photography with thoughtful prompts designed to encourage pause and self-reflection.
Each card features a question on the front and a photograph on the back, turning the deck into a small, portable gallery. A QR code allows users to collect the photograph as a print, extending the experience beyond the card itself.
Experience design:
After purchasing a print, users can submit an anonymous reflection responding to the prompt. Selected responses are shared on Instagram over the photograph, creating a growing community journal of anonymous thoughts and experiences.
Concept work. Not affiliated with or endorsed by the brands shown.
Whipped Body Care
Rebranding Skincare
Sometimes brands just need some direction and a rebrand...
Whipped Body Care was designed to fuse the elegant ‘Clean Girl’ aesthetic with the authentic values of high-quality, natural, and handmade body care. This strategic vision resulted in a simple, highly legible wordmark logo and a warm, inviting color palette featuring creams and natural earth tones. The new photography style highlights the rich textures and raw ingredients of the product, positioning the brand as a trustworthy, transparent, and aesthetically pleasing choice for consumers seeking effective, small-batch beauty.
Instagram is their only selling point; they have to ensure it appeals to users and portrays the brand as homemade yet of high quality and complete.
To contrast it with the previous feed, check out their Instagram @shopwhippedbodycare.
Simple and elevated packaging.
Concept work. Not affiliated with or endorsed by the brands shown.